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Passport project to drive AI usage

Thailand's Digital Economy and Society Ministry hopes the TH-AI Passport project will significantly increase the number of AI users in the country.

By ASEAN Rising Newsroom29 August 2026

Translating Policy Ambition into Real AI Adoption

Thailand's Digital Economy and Society Ministry is leveraging state-driven credentialing through the TH-AI Passport project to accelerate national AI usage. Government initiatives aimed at driving technology adoption often struggle at the implementation layer if access tools are decoupled from practical business utility. For this framework to generate measurable uptake, the ministry must secure active participation from private sector operators and technology providers.

The primary risk in state-led digital programs lies in prioritizing initial user registration over long-term integration into commercial workflows. Policymakers must build clear standards that allow businesses to embed the passport system directly into daily operations. Decision-makers should watch whether local enterprises adopt the tool for core functions or treat it merely as a regulatory compliance requirement.

For investment committees evaluating regional tech opportunities, state backing signals strong policy direction, but resource allocation should depend on proven private sector integration rather than government user targets.

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